I love the color of your hair. To us, it conjures memories of Sun-In, Brigitte Bardot's sex, and a desire to be a California girl. Except when the sun-lifted effect is ruined by brassy tones. In this situation, the best purple shampoo comes into play with its impressive hue-restoring powers, so there's no need to lose your cool.
This type of shampoo may be new to you, but we've talked to some of the biggest names in the hair industry to get the lowdown on what it does and how to use it. Everything you need to know can be found in this article…
What causes brassy hair?
Brassiness is arguably blonde hair's greatest enemy. What is the reason for it? Steve Shiel, scientific director at L'Oréal, says that 'lighter strands often struggle to look shiny and healthy' Blonde hair becomes porous due to the breakdown of protein caused by free radicals during the coloring process.
Bleached hair absorbs minerals and metals from your tap water, resulting in a yellow tinge. The fact that blonde hair absorbs light rather than reflects it means that it is more prone to damage, according to Shiel's explanation.
What is purple shampoo?
Basically, violet shampoo is the haircare equivalent of a snarling bodyguard in the form of shampoo. Between color appointments, it keeps your hair looking fresh and prevents dullness and unwelcome warm tones.
According to celebrity colorist Josh Wood, 'purple shampoo neutralizes the yellow in blonde hair, leaving a creamy to ash result.' 'Yellow and purple are opposites on the color wheel, so this is why.'
In order to counteract any yellowy tones that begin to shine through on blonde hair, this specific shade of shampoo deposits purple pigment into blonde hair when washed.
Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray HairView on Amazon
L'Oreal Paris EverPure Blonde Sulfate Free Shampoo and Conditioner for Blonde Hair, 8.5 Ounce (Set of 2)View on Amazon
- BrandL'Oreal Paris
Not Your Mother's Blonde Moment Shampoo and Conditioner (2-Pack) - 8 fl oz - Purple Shampoo and Conditioner for Blondes - Reduces Brass, Enhances Hair Shine, Moisturizes HairView on Amazon
- BrandNot Your Mother's
- BrandJohn Frieda
THEORIE Purple Sage Travel Set - Brightening Shampoo & Conditioner minis - Color Repair Formula - Eliminate Brassiness & Yellowing - Suited for Blonde & Highlighted Hair, Pump Bottle 90mL eachView on Amazon
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9ozView on Amazon
- BrandL LUSETA
PURA D'OR ColorHarmony Purple Shampoo & Conditioner Biotin Set (16oz x 2) For Bleached, Blonde, Silver & Color Treated Hair - Keratin, Bamboo Fiber, No Sulfates, Natural Ingredients - Men & WomenView on Amazon
- BrandPURA D'OR
Keratin Complex Blondeshell Debrass and Brighten Purple Shampoo and Conditioner for Blonde Hair, 13.5 Fl. Oz. Value Pack!View on Amazon
- BrandKeratin Complex
Purple Shampoo & Conditioner For Blonde Hair Duo Set. Removes Brassy Yellow Tones. For Blonde, Platinum, Ash, Silver & Grays. Moisturizes Dry & Damaged Hair. Paraben & Sulfate Free, Cruelty Free & VeganView on Amazon
- BrandBOLD UNIQ
artnaturals Purple Shampoo and Conditioner Set – (2 x 16 Fl Oz / 473ml) – Protects, Balances and Tones – Bleached, Color Treated, Silver, Brassy and Blonde Hair - Sulfate FreeView on Amazon
Natural Riches Purple Shampoo and Conditioner Set Sulfate Free Salon Grade for Silver Blonde and Platinum Hair. Removes Yellow & Brass tones. Blonde Shampoo for Silver Grey Highlighted Hair 16x2 fl ozView on Amazon
- BrandNatural Riches
Last update on 2023-12-01 / Affiliate links / Images, Product Titles, and Product Highlights from Amazon Product Advertising API
Various purple tones balance out various brassy tones. Violet, for example, is excellent at balancing out yellow tones in blonde hair. Sabrina Yamani Yamga, an award-winning colorist and extension specialist at SPACE by Alex Brown in Chicago, says that if your hair is more of a brassy orange or warm brunette, "purple is too light." "As a result, a blue shampoo is the best choice."
Purple shampoos, as Yamga points out, can be drying. Look for hydrating ingredients like keratin amino acids and argan oil. These products are designed to keep hair shiny, soft, and lustrous after a wash.
So, if you already have dry hair, opt for a purple shampoo that doesn't contain any sulfates. Purple shampoo that is free of sulfates will be gentle on the hair while still removing brassy tones.
What are the benefits of purple shampoos for blonde hair?
According to Gahan, purple shampoo works by removing any yellow or warm tones from blonde or gray hair. "The small purple pigment in the shampoo corrects and cools down the hair because purple sits right across from yellow on the color wheel."
As Gahan points out, the blue-based option (as opposed to the violet-based one) is preferable if your hair is darker or if you want to correct the orange undertone.
How often should you use purple shampoos for blonde hair?
In order to avoid over-toning your hair, you should only use these products once or twice a week, depending on your hair's color and condition. In general, Gahan recommends using a toning shampoo no more than once a week. "Hair can appear dull or purple in appearance if overused."
What's the difference between toner and purple shampoo?
Even though it looks purple, a toning shampoo like purple shampoo is not a toner. A developer and a toner are the two components of a color printing process. Rinse it out after a predetermined amount of time to enable it to work its magic. In comparison to a toner, a toning shampoo is gentler and doesn't require the use of developer.
Do I need both purple shampoo and conditioner?
For brassiness, there are plenty of purple products, but you don't necessarily have to use them all at once. It's best to use a purple shampoo to keep your hair strong and healthy after bleaching, so that you may apply a deep conditioner as much as necessary. Apply lightly if you don't want your hair to turn violet from using too many purple products at once.
What's better for brassy hair: blue or purple shampoo?
The color of your hair and how brassy it is play a role. Use purple shampoo if you want to remove the yellow from your hair. Yellow and purple are complementary in color theory because they are the polar opposites of one another. Use a blue shampoo if you wish to get rid of orange or red tones.
Does purple shampoo get rid of brassy tones?
Yes. After your hair has been bleached, your colorist will use purple shampoo as a mild version of a toner on your hair. The cool or neutral tones you had in your hair after coloring can be maintained by using purple shampoo on a regular basis.